TEMPTATIONS™
Purrrfecting the motion of a much-loved mascot
The TEMPTATIONS™ cat treat brand teamed up with Elmwood to create the charming new T-Cat character. Once the design was finalised, there was only one thing left to do... bring T-Cat to life with animation!
The TEMPTATIONS™ mascot, T-Cat, had never been animated before – so it was an exciting challenge when Elmwood approached us with the project. The new T-Cat is playful, bold and lighthearted.
He's most definitely a cat, but with human-inspired behaviours. With this in mind, we were tasked with creating five subtle, seamlessly looping animations of T-Cat's face and body, based on a static pose.
Down to a T
Getting the right amount of energy and enthusiasm whilst avoiding anything too human or too feline was a delicate balancing act, but we made sure T-Cat landed on his feet!
The base of the animation was hand-drawn, which, given T-Cat’s tight design, enabled us to be looser with our approach and inject more character and energy. Working with a branded asset meant everything had to be purrrfect during the artworking stage, with extra attention paid to the
character’s personality – after all, T-Cat embodies the TEMPTATIONS™ brand. Getting the right amount of energy and enthusiasm whilst avoiding anything too human or too feline was a delicate balancing act, but we made sure T-Cat landed on his feet!
Credits
Services
Animation direction, Animatics, Animation, Production + accounts services
Deliverables
5 x 6" seamlessly looping animations (MP4 + GIF)
Client
Temptations
Agency
Elmwood
Executive Creative Director
Ed Barrett
Animation Director
Stewart Harvey
Animation
Ross Butter
Artworking
Valérie Galchynska
Executive Producer
Jen Judd
Senior Producer
Flo Layer
Producer
Joe Murphy
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