Meta
Meta AI App Icon and Business Agent
After our first Meta AI app icon project, we teamed up with Meta once more to refine and expand on the icon into the new, petal-shaped formation that you see in WhatsApp today. Following this, Meta brought us back on board to help with another motion system for their AI agent branded offer: Meta Business Agent.
Meta Business Agent replaced Business AI to help businesses communicate with their customers at scale. Meta wanted to create a motion system for the Meta Business Agent that can ultimately be added to the brand toolkit. In parallel, they wanted to build a motion asset library that teams can use
efficiently across different variants, use cases, and motion behaviours. The two-phase project was broken into motion exploration for narrative and concept, followed by systematising into a simplified motion system and library.
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